Fitness Website Design St. Louis, MO

Fitness Website Design St. Louis. Gyms, fitness centers, physical therapists, and personal trainers need proven, actionable methods for reaching specific markets online. Many of the same digital marketing principles apply to fitness centers as they do other small- and mid-sized businesses. You'll need a combination of SEO, local targeting, social media, web design, and other elements that we provide to clients throughout St. Louis.

A quality website is what separates a successful business from the one across the street. Web Design and Company brings decades of web design and content marketing experience to the table. For a fitness website, this includes high-ranking and searchable pages that lead to more leads and conversions.

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Online Marketing for Gyms & Studios

For CrossFit, a climbing gym, yoga studio, or other fitness center, website design is essential for attracting new clientele. The developers and designers at Web Design and Company focus on search optimization and creating attractive, user-friendly sites that are accessible on various devices. Here are some key features to take note of:

Fitness centers need to be competitive and attractive to attract new customers. You may cater to the serious powerlifter or the weekend warrior. Whatever the case may be, Web Design and Company can build a brand-centric site that draws in the clients you want. You can read more about our past success on these web design reviews.


  • City and Location Targeting

    What's your customer base? For gyms and fitness centers, this can be a local neighborhood or the entire Metro St. Louis area. With keyword targeting and location-friendly content, we can pinpoint specific areas to improve geographical search results. St. Charles, Chesterfield, O'Fallon, Southern Illinois, or even gyms with much smaller focus areas benefit from local search rankings.

  • User-Friendly Design

    Your website represents your gym's capabilities. You want your online assets to provide an awesome user experience (UX). Our St. Louis web developers create fast-loading, good-looking sites that are easy to navigate. We innovate using web design best practices to ensure quality UX and search optimization.

  • In-Depth, Customized SEO Content

    In the online marketing game, content is king. Well-designed search engine optimization is the key to search rankings for gyms. However, it's crucial to publish content that is informative, unique, and represents your brand to gain authority. Our content writers are prepared to deliver high-end content based on your industry.

  • AdWords & PPC Campaigns

    The "ad" tag in searches is connected to Google AdWords and other pay-per-click campaigns. We prioritize conversion rate optimization to make the most of your ad-spend. These inorganic strategies are a major component of any online marketing campaign for businesses like fitness centers.


Talk to a Fitness Website Developer Today

The tools and techniques we use may seem overwhelming at first. However, Web Design and Company is happy to talk further about how our services can meet your business' goals and budget. You can call us at (314) 499-8253 or learn more on our contact page. We look forward to creating cutting-edge websites that capture leads, rank well, and make you proud of your online presence.

Common Fitness Marketing Problems

Websites are investments. From a lack of effort, funds, and direction, you can end up harming your business' online reputation as much as help it. Fitness facilities and gyms in St. Louis need to take stock of their goals and future by talking to qualified, experienced web designers. Here are a few problems and areas to improve upon:



  • Optimization

    Common problems for fitness websites

    • Poor quality website and usability issues
    • Inaccurate hours (holidays, weekends)
    • Thin and uninformative content, plagiarism
    • Inconsistent and innacurate representation
    • Bad SEO, link structure, and HTML
    • Vague practice areas and geographical info
    • Few or no citations
    • No Google My Business listing, etc.
    • False price listings and services
  • Marketing

    Ways to improve gym marketing

    • Link website to social and online profiles
    • Make business info (phone/address) visible
    • Easy conversion and contact areas
    • Use trusted backlinks and inbound links
    • Showcase and encourage reviews
    • Optimize AdWords/PPC with keywords
    • Streamline mobile searching and UX
    • Publish content that reflects your brand
    • Minimize "junk" and clutter
  1. Discover

    Web Design and Company will look at your brand to better understand your services, products, and target audience. This will be used to create an experience targeted directly at the users of your site.

  2. Design

    Once our team understand your audience and business model, we will begin mocking up your website design. Our web design mockups are created "true to scale" meaning they are pixel-perfect to what the final product will represent in a browser.

  3. Develop

    When the final web design is approved by your staff, we will move your site into the development stage. Our development websites are created on a private URL, only accessible if you have the link and cannot be seen or indexed by browsers.

  4. Optimize

    Having a great website is useless if people can't find it. WDAC is an SEO powerhouse, ensuring your website is optimized for fast load times, a great mobile experience, and SEO-friendly for your local service area right out of the box.

  5. Deliver

    Once we have your website designed, developed, optimized and approved, we will move your project into the delivery phase. Our team has a rigid 7-Page Website Checklist covering many types of design and SEO practices.

  6. Market

    When your website is complete, its time to market your website and gain new leads. Our team of marketing experts can promote your new site in a variety of ways. Contact us today to schedule a free project review or site audit.



  • Step 1: Discover

    Web Design and Company will look at your brand to better understand your services, products, and target audience. This will be used to create an experience targeted directly at the users of your site. During this phase, our team will also look into your existing platform to better understand your development needs to uncover any challenges ahead of time. If no brand or website exists, we will meet with you to discover details about your vision.

  • Step 2: Design

    Once our team understands the target audience and your business model, we will begin mocking up your website design. Our web design mockups are created "true to scale" meaning that they are pixel-perfect to what the final product will represent in a browser. This allows us to implement any of your edits quickly without editing live code, and get the design exactly how you want BEFORE your website goes into development. If applicable, you will also receive a mobile-specific mockup in addition to the desktop website version.

  • Step 3: Develop

    When our developers have the final web design drafts approved by your staff, we will move your site into the development stage. Our development websites are created on a private URL, only accessible if you have the link and cannot be seen or indexed by browsers. You can check on progress at any time, and see how your site is progressing.

  • Step 4: Optimize

    Having a great website is useless if your visitors can't find it. Web Design and Company is an SEO powerhouse, ensuring your website is optimized for fast load times, security, a great mobile experience, and SEO-friendly for your local service area right out of the box. This can include directory links, profile creation, backlinking, local-targeting page creation and much more.

  • Step 5: Deliver

    Once we have your website designed, developed, optimized and approved, we will move your project into the delivery phase. Our team has a rigid 7-Page Website Checklist covering many types of design and SEO practices. This document is signed off by each involved party to ensure your site is perfect when it goes live for the world to see. You can choose to have us host your website, or to have your new site uploaded to an existing host of your choice.

  • Step 6: Market

    When your website is complete, its time to market your website and gain new business and leads. Our team of highly-trained marketing experts can promote your new site in organic search, Facebook, and other social media ads, place your business in critical local directories and track your progress via keyword position or visitors. Why wait? Contact one of our local St Louis team members today to schedule a free project review or site audit.

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100% Responsive Web Designs

Does My Gym Need a Website?

Good question. In today's competitive fitness industry, every little thing you do makes a difference. A website, however, isn't a "little" thing by any measure. Websites give credence and authority to your organization. For example, do you cater to powerlifters or the casual after-work crowd? Do you want to attract new customers to your aerobics classes? Do you offer personal training? Are you trying to market yourself as an instructor? Do you want to show off your spa? Fitness web design can make this happen and then some.

"We take over your fitness marketing efforts with one goal in mind: To help you succeed in attaining the business and personal goals for your gym. Our St Louis small business and fitness marketing plans are designed from the ground up to get you in front of real potential clients using cost-effective platforms." - David Kley, Owner WDAC

And then some? Yes. A majority of web searches these days are done on mobile by people looking for information. Directions, phone numbers, menus, news, etc. Due to the rise in mobile searching, geo-location has become a major player in search marketing. Our gym website designers optimize your location services so searchers can find you easier and higher up on search results. This is a simplified version of our fitness website design, though many of our St. Louis clients have seen a massive jump in search engine rankings alongside an increase in conversions. For a gym, what could be better?

Get a Free Quote

Web Design Review

The team over at Web Design and Company was nothing short of excellent to work with. They went above and beyond of what we were expecting and also took the time to explain things as we are not in the field. I'm actually already discussing future projects with David w/out having completed the first one. Would highly recommend.

Seth Reeder

Upper End Properties


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St. Louis' Gym & Fitness Web Design Pros

Regarding online marketing and web design, partnering with a local company is a must. Proximity is important for our clients and future relationships. Our fitness web designers work to optimize your position in front of clients in the Greater St. Louis area. With tailored marketing strategies, Web Design and Company looks forward to making your fitness website as marketable as possible. We expect results as much as you do, and here are a few strategies we use to ensure that success.





  • Blazing Fast

    Fitness websites are optimized for speed from the very start of development in order to deliver your content ASAP.

  • Keep it SASSy!

    We code with SASS to keep our stylesheets organized and clean. This also allows us to compress the final CSS file, which saves you bandwidth and load time!

  • Mobile First

    As the web becomes more mobile-focused, your site won't be left behind. Our new builds are made to be fully responsive and phone-friendly.

  • Dedicated Hosting

    We use a local datacenter for our new projects, which provides a snappy browsing experience for your future patrons.

  • Browser Tested

    Before launch, all new sites are browser tested to make sure everyone has the same experience. Chrome, Firefox, Opera, Safari, Edge, and IE11 are supported out of the box.

  • Bugs? What bugs?

    Our personal training and gym website designs are tested before launch for programming glitches and rendering bugs. If we discover any, we'll fix it fast for free.

Capabilities & Services

Capable of managing local gym marketing and websites through various platforms like WordPress, and with a crew of experienced gym website designers, WDAC brings a versatile skill set to your fitness web design project. Based in St. Louis, we've built sites for lawyers, contractors, small businesses, and others that deliver cost-effective and measurable results. We focus on building useful, user-friendly websites that shatter inbound marketing in St. Louis. A few of our capabilities include:

Contact our Web Design Team

Interested in learning more about our St. Louis online marketing services? Call us any time at (314) 499-8253 for more information or send us a direct message through this website. We are always interested to hear from businesses looking to expand their outreach and affirm their online brands. Let us know how our website designers can help!

Web Design and Company provides web design services to clients in St. Charles, O'Fallon, Columbia, Clayton, and the metro St. Louis area, in addition to the entire states of Missouri and Illinois.

Get a Free Consultation

Begin the path to better marketing. Contact Web Design and Company to meet with one of our local St Louis SEO and Design experts. On-location meetings available.

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